The Summer Tracker coincides with the onset of the busy season—probably the most satisfying time of the tire dealer’s year.
Speaking of busy, in this issue we shine a spotlight on one of the busiest people in the industry. Len Ritchot celebrates four decades at Market Tire—which itself has been in business for over 70 years.
Before the mercury climbs (coming very soon) Federated Insurance suggests there’s no time like the present to make sure your Wildfire Preparedness plan is up to date. (You do have one, right?). Plus, you can get to know ‘Our Man at Federated’, Chris Leahey.
Good weather also means that golf season is in full swing. If you’re in the area, plan to play in the ever popular WCTD Alberta Annual Charity Golf Tournament—June 23rd. at Stony Plain Golf Course. Find registration and sponsorship forms on pages 20-21.
There’s more, from making the most of ADAS servicing to maximizing the potential benefits of AI. All this and the latest TRAC survey, which shows fuel efficiency and EV range are top of mind for Canadian Consumers.
One last word, don’t forget that August 15th—this year’s Academic Scholarship Deadline—is fast approaching. Make sure your staff is aware of how to apply for this truly valuable WCTD benefit. Details in The Tracker!