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Where do you go to find potential new business? BC Director Paul McAlduff headed to Victoria, BC, to take in epic Northwest Deuce Days. If you’ve never been, you should plan to attend for one year. It’s a truly remarkable display of vintage autos and hot rods. Chances are you might even make some new friends and perhaps meet some new customers. Paul asks the question: Do Car Enthusiasts Make Good Customers? We think so!

WCTD thanks recently appointed OK Tire President and CEO Jim Bethune for taking the time to chat with us about a wide range of issues. We think you’ll find his comments interesting and illuminating.

Also in this issue, we welcome incoming President, Tim Hollett, with his opening message. Executive Director, Ray Geleta brings us up to speed on the possibility of a forthcoming national convention—and asks for your input. However, most importantly, nominations are now open for the next honourees to the WCTD Hall of Fame. Please, do take time to read the criteria and give serious consideration to those who might be deserving.

There’s plenty more, of course, from hiring more women techs, to Federated Insurance’s advice on how to protect your property from hail damage.

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WCTD at 60: the Power of Association

In 1962 a group of independent tire dealers came together in Banff, Alberta, to discuss forming an association of like-minded industry business owners. In addition to the tire retailers, the group also included a few key representatives from the suppliers’ side. Their efforts resulted in the founding of Western Canada Tire Dealers. The organization has since grown to become one of the most successful of its kind, both inside the automotive industry and without.

Their plan: to create a cooperative association that would work to improve the tire industry across the board, by working in areas from safety and education to technical training and effective lobbying, and more. 

No question, the intent of the association’s founders was indeed visionary. However, little could they have imagined the far-reaching impact of their efforts 60 years on.  And while the majority hailed primarily from southern Alberta and the interior of BC it wasn’t long before both board and membership spanned the western provinces and territories, from Northwestern Ontario to British Columbia.

In 2022 Western Canada Tire Dealers is delighted to be celebrating our 60th anniversary. We hope you’re proud to be a part of it.

There’s plenty more in the latest issue of The Tracker, where you can read up on what’s changed, what’s new and the shape of things to come. 

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The Tracker: WCTD Salutes Dale Parsons

In the latest edition of The Tracker we celebrate one of our own. At the recent TDAC Convention, in Toronto, Dale Parsons was inducted into the WCTD / Bridgestone Hall of Fame. Dale’s career, both as an independent and later with Kal Tire, spanned 50 years. A long serving WCTD board member and director, Dale was a mentor to many. And is still happy to lend an ear when asked.

In addition, you’ll find details on our latest scholarship recipients, the need to stay safe when things get snow season busy, an update on TDAC and SEMA shows, and plenty more.

If you’re interested in being featured in The Tracker, let’s talk…

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